AB 1991: Alcoholic beverages: market research study: taste testing.

<p>This bill allows licensed winegrowers, beer manufacturers, distilled spirits manufacturers, craft distillers, brandy manufacturers, rectifiers, and wine rectifiers to conduct market research studies on their products by offering free tastes to participants.</p> <p>These studies can be conducted in the state, subject to certain conditions, such as ensuring that participants only taste enough of the product to form an opinion.</p> <p>The purpose of these studies is to measure consumer perceptions of the sensory characteristics of the alcoholic beverages.</p> <p>Any free tastes offered must be part of a bona fide market research study and not be considered a premium, gift, or free goods as prohibited under existing law.</p>