AB 2564: Surveillance pricing.

<p>The bill introduces a new part in California's civil code to prohibit retailers from engaging in surveillance pricing. Surveillance pricing refers to setting customized prices for goods based on personally identifiable information collected through electronic surveillance technology, with certain exceptions. The bill allows only public prosecutors to bring actions against violators to recover penalties and fees, while consumers can seek injunctive relief and attorney’s fees. It also declares that any waiver of these provisions is void and unenforceable.</p>