22757.3.1.
(a) A large online platform shall do all of the following:
(1) Detect whether any provenance data is embedded into, attached to, or otherwise associated with content distributed on the large online platform.
(2) (A) Provide a user interface that reliably indicates whether any system provenance data or digital signature embedded into, attached to, or otherwise associated with content identifies the content as having been generated or substantially altered by a GenAI system or captured by a capture device.
(B) The user interface required by this paragraph shall make clearly and conspicuously available to users information sufficient to identify the content’s authenticity, origin, or history of modification, including, but not limited to, all of the following:
(i) Whether provenance data is embedded into, attached to, or otherwise associated with the content.
(ii) The name of the GenAI system or capture device that created or substantially altered the content, if applicable.
(iii) Whether any digital signatures are embedded into, attached to, or otherwise associated with the content.
(3) Allow a user to inspect any system provenance data embedded into, attached to, or otherwise associated with the content in an easily accessible manner. The large online platform may satisfy this requirement by any of the following means:
(A) Displaying the system provenance data directly through the large online platform’s user interface pursuant to paragraph (2).
(B) Providing a link to an internet website or other application that displays the system provenance data, including a website or application operated by a third party.
(C) Allowing a user to download any provenance data embedded into, attached to, or otherwise associated with the content, subject to any applicable federal copyright laws, in a format that cannot be easily embedded into, attached to, or associated with unrelated content.
(b) The obligations set forth in subdivision (a) shall not be construed to require a large online platform to maintain, display, or allow a user to download personal information.
(c) A large online platform shall not, to the extent technically feasible, knowingly strip any system provenance data or digital signature from content uploaded to, distributed on, or downloaded from the large online platform.
(d) This section does not require a large online platform to take any action with respect to provenance data, system provenance data, or digital signatures that are not compliant or interoperable with widely adopted specifications issued by an established standards-setting body.
(e) This section shall become operative on January 1, 2027.