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Home/Bills/SB 1050California · 2025–2026 Regular Session
Senate BillPassed first houseBusiness and Professions

SB 1050: False advertising: synthetic performers.

California · Senate · 2025–2026 Regular Session · last verified August 21, 2026

What SB 1050 does, verified August 21, 2026

This bill would add a new article to the business and professions code, making it an unlawful advertising practice to use a synthetic performer without a clear and conspicuous disclosure that the performer is synthetic. The bill aims to protect consumers from false or misleading advertising, specifically in relation to synthetic digital performers. The law would require advertisers to clearly disclose that a performer is synthetic when promoting their services. No reimbursement is required for the costs mandated by this act.

Bill journey
IntroducedComplete
In CommitteeComplete
First Chamber FloorComplete
4Second ChamberCurrent
5GovernorPending
6ChapteredPending
Last action: Ordered to third reading. (2026-08-19)Alert me
Recent actions27 total · showing 5
Aug. 19, 2026Ordered to third reading.
Aug. 19, 2026Read third time and amended.
Aug. 17, 2026Read second time. Ordered to third reading.
Aug. 13, 2026Read second time and amended. Ordered to second reading.
Aug. 13, 2026From committee: Do pass as amended. (Ayes 12. Noes 1.) (August 13).
Full action history, 22 earlier actionsConnect Plus
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