Senate BillPassed first houseBusiness and Professions
SB 1050: False advertising: synthetic performers.
What SB 1050 does, verified August 21, 2026
This bill would add a new article to the business and professions code, making it an unlawful advertising practice to use a synthetic performer without a clear and conspicuous disclosure that the performer is synthetic. The bill aims to protect consumers from false or misleading advertising, specifically in relation to synthetic digital performers. The law would require advertisers to clearly disclose that a performer is synthetic when promoting their services. No reimbursement is required for the costs mandated by this act.
Bill journey
✓IntroducedComplete
✓In CommitteeComplete
✓First Chamber FloorComplete
4Second ChamberCurrent
5GovernorPending
6ChapteredPending
Last action: Ordered to third reading. (2026-08-19)Alert me
Author and sponsors
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| Aug. 19, 2026 | Ordered to third reading. |
| Aug. 19, 2026 | Read third time and amended. |
| Aug. 17, 2026 | Read second time. Ordered to third reading. |
| Aug. 13, 2026 | Read second time and amended. Ordered to second reading. |
| Aug. 13, 2026 | From committee: Do pass as amended. (Ayes 12. Noes 1.) (August 13). |