A 1821: Prohibits deceptive pricing methods that fail to provide information on mandatory fees for the sale or lease of any good or service.

  
  STATE OF NEW YORK ________________________________________________________________________ 1821 2025-2026 Regular Sessions  IN ASSEMBLY January 14, 2025 ___________ Introduced by M. of A. EACHUS -- read once and referred to the Committee on Consumer Affairs and Protection AN ACT to amend the general business law, in relation to prohibiting certain deceptive pricing methods The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. The general business law is amended by adding a new section 2 349-h to read as follows: 3 § 349-h. Deceptive pricing methods. The following deceptive pricing 4 methods which results in the sale or lease of any good or service is 5 unlawful: 6 1. Advertising or otherwise displaying the price of a good or service 7 without clearly and conspicuously displaying the total price of such 8 good or service, including any and all mandatory fees associated with 9 the transaction; 10 2. Selling a good or service, or displaying a good or service being 11 sold by a third party, without clearly and conspicuously disclosing the 12 portion of the purchase price that represents a mandatory fee prior to 13 accepting payment for such good or service; 14 3. Leasing a good or service, or displaying a good or service being 15 leased by a third party, without clearly and conspicuously disclosing 16 the portion of the leasing price that represents a mandatory fee prior 17 to accepting payment for such good or service; 18 4. Making a false or misleading disclosure of subtotals, fees, charg- 19 es, or any other component of the total price of a good or service; 20 5. Presenting subtotals, fees, charges, or other components of the 21 total price of the good or service less prominently or in a font size 22 that is smaller than the font size used to present the total price of 23 the good or service; and 24 6. Increasing the price of a good or service after a consumer has 25 selected the good or service for purchase or lease. 26 § 2. This act shall take effect on the sixtieth day after it shall 27 have become a law. EXPLANATION--Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD03477-01-5