A 2381: Requires digital billboards to display each image for at least 60 consecutive seconds.

  
  STATE OF NEW YORK ________________________________________________________________________ 2381 2025-2026 Regular Sessions  IN ASSEMBLY January 16, 2025 ___________ Introduced by M. of A. ROSENTHAL -- read once and referred to the Committee on Economic Development AN ACT to amend the general business law, in relation to digital bill- boards The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. The general business law is amended by adding a new section 2 397-c to read as follows: 3 § 397-c. Digital billboards. No billboard projecting a digital image 4 shall display any single image, display, picture, frame, message or 5 design for a period of less than sixty consecutive seconds for each such 6 image, display, picture, frame, message or design. For the purposes of 7 this section, the term "billboard" shall include any billboard, sign, 8 notice, poster, display or other stationary device intended to attract 9 or which does attract the attention of operators of motor vehicles. 10 § 2. This act shall take effect on the one hundred eightieth day after 11 it shall have become a law. EXPLANATION--Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD05655-01-5