S 1541: Requires bicycles advertised for sale or resale in New York state to have an identifying serial number in legible boldfaced figures in one of certain specified areas on the bicycle; requires advertisements for bicycles to clearly and conspicuously include a photograph of such bicycles; exempts online marketplaces from placing identifying serial numbers on bicycles.

  
  STATE OF NEW YORK ________________________________________________________________________ 1541 2025-2026 Regular Sessions  IN SENATE January 10, 2025 ___________ Introduced by Sen. MAY -- read twice and ordered printed, and when printed to be committed to the Committee on Consumer Protection AN ACT to amend the general business law, in relation to requiring bicy- cles advertised for sale or resale in New York state to have an iden- tifying serial number The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. Paragraph (a) of subdivision 1-a of section 391-c of the 2 general business law, as added by chapter 6 of the laws of 1986, is 3 amended and two new paragraphs (d) and (e) are added to read as follows: 4 (a) No bicycle manufactured or assembled on or after January first, 5 nineteen hundred eighty-nine shall be sold [or], offered for sale, or 6 offered and advertised for resale in this state unless it has an identi- 7 fying serial number that distinguishes that bicycle from all other bicy- 8 cles of that same make and model permanently and visibly engraved or 9 stamped in readily legible boldfaced figures at least one-eighth [inch- 10 es] of an inch in height on the top surface of the top crossbar or of 11 the uppermost cross support of the bicycle frame or on the head tube or 12 on the toeplate not obstructed by the derailleur or gear wheels or on 13 the crank hanger; or, on a label, shield or plate permanently affixed in 14 any of the foregoing locations in such a manner that the serial number 15 will be readily visible and that such label, plate or shield cannot be 16 removed without being defaced or destroyed. 17 (d) No bicycle manufactured or assembled on or after January first, 18 nineteen hundred eighty-nine shall be advertised for resale in this 19 state unless its identifying serial number is clearly and conspicuously 20 posted in such advertisement for sale. 21 (e) If any person or entity fails to comply with the requirements of 22 this subdivision, the secretary of state shall issue such person or 23 entity a warning, that includes but is not limited to, information on 24 compliance with this subdivision. If the person or entity continues to EXPLANATION--Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD03270-01-5 
 S. 1541 2 1 fail to comply with the requirements of this subdivision subsequent to 2 receiving such warning, the secretary of state may assess a civil penal- 3 ty not to exceed two hundred fifty dollars per point of sale which 4 fails to comply with the requirements of this subdivision. 5 § 2. This act shall take effect on the thirtieth day after it shall 6 have become a law.