S 3433: Establishes the New York first--shop local program to provide immediate assistance to small businesses impacted by the COVID-19 outbreak; defines terms; provides that such program shall identify eligible applicants and projects that promote local products and services by providing marketing and business assistance services; makes related provisions.

  
  STATE OF NEW YORK ________________________________________________________________________ 3433 2025-2026 Regular Sessions  IN SENATE January 27, 2025 ___________ Introduced by Sen. HELMING -- read twice and ordered printed, and when printed to be committed to the Committee on Commerce, Economic Devel- opment and Small Business AN ACT to amend the economic development law, in relation to establish- ing the New York first--shop local program The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. Section 100 of the economic development law is amended by 2 adding a new subdivision 18-l to read as follows: 3 18-l. to establish, in cooperation with the urban development corpo- 4 ration, a program to promote local businesses and industries in the 5 state in a manner consistent with the provisions of article five-G of 6 this chapter. 7 § 2. The economic development law is amended by adding a new article 8 5-G to read as follows: 9 ARTICLE 5-G 10 NEW YORK FIRST--SHOP LOCAL PROGRAM 11 Section 181-h. Legislative findings and intent. 12 181-i. Definitions. 13 181-j. New York first--shop local program. 14 181-k. Application process. 15 181-l. New York first--shop local program grants. 16 181-m. Reporting requirements. 17 181-n. Assistance of other state agencies. 18 181-o. Functions, powers and duties of other departments and 19 state agencies. 20 § 181-h. Legislative findings and intent. The state relies on small 21 businesses to stabilize local tax bases, support community and charita- 22 ble organizations and grow our economy. To support these businesses, we 23 are directing the department to provide marketing and business assist- 24 ance grants to allow not-for-profit organizations, associations, munici- EXPLANATION--Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD05722-02-5 
 S. 3433 2 1 palities, public benefits corporations and for-profit companies to high- 2 light all the great products and services our local communities have to 3 offer. Supporting local initiatives keeps more money in the community, 4 sustains local jobs, strengthens the economy, improves quality of life 5 and enhances customer service. By shopping at a locally-owned business 6 rather than international retailers, consumers can have a direct impact 7 in their community. The New York first--shop local program will support 8 marketing campaigns and social media strategies as well as provide valu- 9 able business assistance, including search engine optimization. This 10 program will help to bridge the digital divide and encourage new and 11 existing customers to buy local. 12 § 181-i. Definitions. As used in this article, the following terms 13 shall have the following meanings: 14 1. "Eligible applicants" include not-for-profit organizations, associ- 15 ations, municipalities, public benefits corporations and for-profit 16 companies. Eligible projects shall focus on local communities in New 17 York state. 18 2. "Eligible projects" include, but are not limited to, print, broad- 19 cast or electronic media campaigns, conferences, publications, documen- 20 tary productions, instructional materials, and public exhibitions. In 21 addition, eligible projects may include consulting services on markets, 22 customers, and competitors, business databases, geographic information 23 systems, internet and social media strategies, business to business 24 referrals, and search engine optimization. 25 § 181-j. New York first--shop local program. 1. There is hereby 26 created within the department the New York first--shop local program. 27 Such program shall identify eligible applicants and projects that 28 promote local products and services by providing marketing and business 29 assistance services. 30 2. The commissioner shall conduct a public outreach campaign to inform 31 the public of the creation of the program and encourage eligible enti- 32 ties to apply. All program information shall be made publicly available 33 and shall be posted on the department website. 34 § 181-k. Application process. 1. The commissioner shall, within thirty 35 days of the effective date of this section, issue a request for 36 proposals for the New York first--shop local program that shall include, 37 but not be limited to, the objectives of the program and the scoring 38 criteria that shall be used and applied for selection. 39 2. Applications shall include the schedule, budget, scope, and uses of 40 marketing funds as well as any additional business assistance services. 41 Applications shall identify the specific targets and audiences for such 42 marketing programs, the geographic reach of the program and shall iden- 43 tify appropriate and practical ways to measure the economic impact of 44 the program. 45 § 181-l. New York first--shop local program grants. 1. The department 46 shall, within available appropriations, award grants to eligible enti- 47 ties and organizations as set forth in this article on a competitive 48 basis and in response to requests for proposals issued by the depart- 49 ment. Grants shall not exceed ten thousand dollars per project. 50 2. Upon submission and approval of each application and the authori- 51 zation of funds by the commissioner in accordance therewith, the commis- 52 sioner shall give notice to the eligible applicant of such approval and 53 authorization and remit such grant funding immediately. At such point, 54 an approved applicant may proceed with its proposed business marketing 55 and business assistance program as described in its application. 
 S. 3433 3 1 § 181-m. Reporting requirements. 1. Each funding recipient shall 2 provide an annual financial statement prepared according to generally 3 accepted accounting principles to the commissioner. 4 2. The department shall annually, on or before February first, submit 5 to the governor, the temporary president of the senate, the speaker of 6 the assembly, the minority leader of the senate and the minority leader 7 of the assembly, a report on the activities of the New York first--shop 8 local program. Such report shall include a summary of the financial 9 statements received by the department from funded entities, a summary of 10 activities conducted and analyses of the effectiveness of the program in 11 stimulating economic growth, business retention and job creation. 12 § 181-n. Assistance of other state agencies. To effectuate the 13 purposes of this article, the commissioner may request and shall be 14 entitled to receive from any state agency, and the same are authorized 15 to provide such assistance, service, facilities and data as will enable 16 the program to carry out the functions, powers and duties provided by 17 this article and such temporary or permanently assigned personnel as the 18 director of the budget may approve. 19 § 181-o. Functions, powers and duties of other departments and state 20 agencies. Nothing contained in this article shall be deemed to detract 21 in any way from the functions, powers or duties prescribed by law of any 22 department of the state or to interrupt or preclude the direct relation- 23 ship of any such department or agency with other agencies, individuals 24 or corporations for the carrying out of its functions, powers and 25 duties. 26 § 3. Notwithstanding any other law, rule or regulation to the contra- 27 ry, the executive is hereby authorized to repurpose all monies of the 28 department of economic development and New York state urban development 29 corporation to fully fund programs created by this act. 30 § 4. This act shall take effect immediately.