Senate BillIntroduced
S 3543: Requires grocery stores that offer digital coupons automatically apply such coupons for senior citizens and loyalty or rewards program members.
What S 3543 does, verified January 8, 2026
The proposed law requires grocery stores to automatically apply digital coupons to senior citizens and loyalty or rewards program members at the point of sale. Digital coupons are defined as electronic coupons offered by a grocery store through its website or mobile application. The law aims to simplify the process for customers who participate in loyalty programs and ensures they receive the benefits they are entitled to. The law applies to all grocery stores in the state, and the benefits will be automatically applied 90 days after the law takes effect.
Bill journey
1IntroducedCurrent
2In CommitteePending
3First Chamber FloorPending
4Second ChamberPending
5GovernorPending
6ChapteredPending
Last action: REFERRED TO CONSUMER PROTECTION (2026-01-07)Alert me
Quick answers about S 3543
- What is the current status of S 3543?
- As of January 8, 2026, S 3543 is recorded as "Introduced": it has been introduced and is waiting for its first committee hearing or floor vote. The last recorded action, on January 7, 2026, was "REFERRED TO CONSUMER PROTECTION".
- Did S 3543 pass?
- Not yet. S 3543 has been introduced and has not passed either house.
- Who wrote S 3543, and where is it now?
- S 3543 was authored by Sen. George Borrello with 2 coauthors. Its committee of record is Assembly Consumer Affairs & Protection.
Author and sponsors
Full contact details, staff, and committees with Connect, $16/moUnlockRecent actions2 total · showing 2
| Jan. 07, 2026 | REFERRED TO CONSUMER PROTECTION |
| Jan. 28, 2025 | REFERRED TO CONSUMER PROTECTION |
Latest bill textIntroduced version, January 28, 2025 · 329 words
STATE OF NEW YORK ________________________________________________________________________ 3543 2025-2026 Regular Sessions IN SENATE January 28, 2025 ___________ Introduced by Sens. BORRELLO, FERNANDEZ -- read twice and ordered print- ed, and when printed to be committed to the Committee on Consumer Protection AN ACT to amend the general business law, in relation to requiring grocery stores that offer digital coupons automatically apply such coupons for senior citizens and loyalty or rewards program members The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. The general business law is amended by adding a new section 2 396-ccc to read as follows: 3 § 396-ccc. Digital coupons in grocery stores. 1. For the purposes of 4 this section, the following terms shall have the following meanings: 5 (a) "Digital coupon" means any coupon offered by a grocery store in an 6 electronic format through its website or mobile application, including, 7 but not limited to, digital coupons offered pursuant to a loyalty or 8 rewards program. 9 (b) "Grocery store" shall have the same meaning as such term is 10 defined in subdivision thirteen of section three of the alcoholic bever- 11 age control law. 12 (c) "Loyalty or rewards program" means any system, program, contract, 13 or agreement offered by a grocery store that provides benefits to 14 returning customers. 15 (d) "Senior citizen" means any person age sixty-five or older. 16 2. Any grocery store that offers digital coupons shall, at the point 17 of sale, automatically apply any such digital coupons which apply to a 18 specific product being purchased at the register for senior citizens and 19 members of a loyalty or rewards program. 20 § 2. This act shall take effect on the ninetieth day after it shall 21 have become a law. EXPLANATION--Matter in italics (underscored) is new; matter in brackets [] is old law to be omitted. LBD08070-01-5
Text of S 3543 as introduced, from the official record. Connect Plus keeps every version and highlights what changed.Compare versions