Senate BillIntroduced
S 6644: Provides for remedies for trademark dilution; allows the court, in its discretion, to enter judgment for an amount of three times such profits and damages and/or reasonable attorneys' fees of the prevailing party.
What S 6644 does, verified January 8, 2026
The bill aims to expand the grounds for injunctive relief in cases of trademark infringement and unfair competition. It allows courts to consider the potential harm to a business's reputation or distinctive quality of a mark or trade name, even if there is no competition between parties or confusion about the source of goods or services. The court can enter a judgment for triple damages and/or reasonable attorneys' fees if a business is found to have infringed on a trademark. The bill also grants the court discretion to award these damages and fees. The law change will take effect immediately.
Bill journey
1IntroducedCurrent
2In CommitteePending
3First Chamber FloorPending
4Second ChamberPending
5GovernorPending
6ChapteredPending
Last action: REFERRED TO CONSUMER PROTECTION (2026-01-07)Alert me
Quick answers about S 6644
- What is the current status of S 6644?
- As of January 8, 2026, S 6644 is recorded as "Introduced": it has been introduced and is waiting for its first committee hearing or floor vote. The last recorded action, on January 7, 2026, was "REFERRED TO CONSUMER PROTECTION".
- Did S 6644 pass?
- Not yet. S 6644 has been introduced and has not passed either house.
- Who wrote S 6644, and where is it now?
- S 6644 was authored by Sen. James Sanders. Its committee of record is Assembly Consumer Affairs & Protection.
Author and sponsors
Full contact details, staff, and committees with Connect, $16/moUnlockRecent actions2 total · showing 2
| Jan. 07, 2026 | REFERRED TO CONSUMER PROTECTION |
| Mar. 19, 2025 | REFERRED TO CONSUMER PROTECTION |
Latest bill textIntroduced version, March 19, 2025 · 236 words
STATE OF NEW YORK ________________________________________________________________________ 6644 2025-2026 Regular Sessions IN SENATE March 19, 2025 ___________ Introduced by Sen. SANDERS -- read twice and ordered printed, and when printed to be committed to the Committee on Consumer Protection AN ACT to amend the general business law, in relation to remedies for dilution The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. Section 360-l of the general business law, as added by 2 chapter 319 of the laws of 1996, is amended to read as follows: 3 § 360-l. Injury to business reputation; dilution. Likelihood of injury 4 to business reputation or of dilution of the distinctive quality of a 5 mark or trade name shall be a ground for injunctive relief in cases of 6 infringement of a mark registered or not registered or in cases of 7 unfair competition, notwithstanding the absence of competition between 8 the parties or the absence of confusion as to the source of goods or 9 services. The court, in its discretion, may enter judgment for an amount 10 three times such profits and damages and/or reasonable attorneys' fees 11 of the prevailing party. 12 § 2. This act shall take effect immediately. EXPLANATION--Matter in italics (underscored) is new; matter in brackets [] is old law to be omitted. LBD10009-01-5
Text of S 6644 as introduced, from the official record. Connect Plus keeps every version and highlights what changed.Compare versions