S 8524: Enacts the New York privacy act to require companies to disclose their methods of de-identifying personal information, to place special safeguards around data sharing and to allow consumers to obtain the names of all entities with whom their information is shared.

  
  STATE OF NEW YORK ________________________________________________________________________ 8524 2025-2026 Regular Sessions  IN SENATE October 8, 2025 ___________ Introduced by Sen. GONZALEZ -- read twice and ordered printed, and when printed to be committed to the Committee on Rules AN ACT to amend the general business law, in relation to the management and oversight of personal data The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. Short title. This act shall be known and may be cited as 2 the "New York data protection act". 3 § 2. Legislative intent. 1. Privacy is a fundamental right and an 4 essential element of freedom. Advances in technology have produced ramp- 5 ant growth in the amount and categories of personal data being gener- 6 ated, collected, stored, analyzed, and potentially shared, which 7 presents both promise and peril. Companies collect, use and share our 8 personal data in ways that can be difficult for ordinary consumers to 9 understand. Opaque data processing policies make it impossible to evalu- 10 ate risks and compare privacy-related protections across services, 11 stifling competition. Algorithms quietly make decisions with critical 12 consequences for New York consumers, often with no human accountability. 13 Behavioral advertising generates profits by turning people into products 14 and their activity into assets. New York consumers deserve more notice 15 and more control over their data and their digital privacy. 16 2. This act seeks to help New York consumers regain their privacy. It 17 gives New York consumers the ability to exercise more control over their 18 personal data and requires businesses to be responsible, thoughtful, and 19 accountable managers of that information. To achieve this, this act 20 provides New York consumers a number of new rights, including clear 21 notice of how their data is being used, processed and shared; the abili- 22 ty to access and obtain a copy of their data in a commonly used elec- 23 tronic format, with the ability to transfer it between services; and the 24 ability to correct inaccurate data and to delete their data. This act 25 also imposes obligations upon businesses to maintain reasonable data EXPLANATION--Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD02963-01-5 
 S. 8524 2 1 security for personal data, to notify New York consumers of foreseeable 2 harms arising from use of their data and to obtain specific consent for 3 that use, and to conduct regular assessments to ensure that data is not 4 being used for unacceptable purposes. These data assessments can be 5 obtained and evaluated by the New York State Attorney General, who is 6 empowered to obtain penalties for violations of this act and prevent 7 future violations. 8 § 3. The general business law is amended by adding a new article 42-A 9 to read as follows: 10 ARTICLE 42-A 11 NEW YORK DATA PROTECTION ACT 12 Section 1200. Definitions. 13 1201. Jurisdictional scope. 14 1202. Consumer rights. 15 1203. Controller, processor, and third party responsibilities. 16 1204. Data brokers. 17 1205. Limitations. 18 1206. Enforcement. 19 1207. Miscellaneous. 20 § 1200. Definitions. The following definitions apply for the purposes 21 of this article unless the context clearly requires otherwise: 22 1. "Biometric information" means any personal data generated from the 23 measurement or specific technological processing of a natural person's 24 biological, physical, or physiological characteristics that allows or 25 confirms the unique identification of a natural person, including fing- 26 erprints, voice prints, iris or retina scans, facial scans or templates, 27 and gait. "Biometric information" does not include a digital or phys- 28 ical photograph, an audio or video recording, or any data generated from 29 a digital or physical photograph, or an audio or video recording, unless 30 such data is generated to identify a specific individual. 31 2. "Business associate" has the same meaning as in Title 45 of the 32 C.F.R., established pursuant to the federal Health Insurance Portability 33 and Accountability Act of 1996. 34 3. "Consent" means a clear affirmative act signifying a freely given, 35 specific, informed, and unambiguous indication of a consumer's agreement 36 to the processing of data relating to the consumer. Consent may be 37 withdrawn at any time, and a controller must provide clear, conspicuous, 38 and consumer-friendly means to withdraw consent. The burden of estab- 39 lishing consent is on the controller. Consent does not include: (a) an 40 agreement of general terms of use or a similar document that references 41 unrelated information in addition to personal data processing; (b) an 42 agreement obtained through fraud, deceit or deception; (c) any act that 43 does not constitute a user's intent to interact with another party such 44 as hovering over, pausing or closing any content; or (d) a pre-checked 45 box or similar default. 46 4. "Consumer" means a natural person who is a New York resident acting 47 only in an individual or household context. It does not include a 48 natural person known to be acting in a professional or employment 49 context. 50 5. "Controller" means the person who, alone or jointly with others, 51 determines the purposes and means of the processing of personal data. 52 6. "Covered entity" has the same meaning as in Title 45 of the C.F.R., 53 established pursuant to the federal Health Insurance Portability and 54 Accountability Act of 1996. 55 7. "Data broker" means a person, or unit or units of a legal entity, 56 separately or together, that does business in the state of New York and 
 S. 8524 3 1 knowingly collects, and sells to third parties, the personal data of a 2 consumer with whom it does not have a direct relationship. "Data broker" 3 does not include any of the following: 4 (a) a consumer reporting agency to the extent that it is covered by 5 the federal Fair Credit Reporting Act (15 U.S.C. Sec. 1681 et seq.); or 6 (b) a financial institution to the extent that it is covered by the 7 Gramm-Leach-Bliley Act (Public Law 106-102) and implementing regu- 8 lations. 9 8. "Decisions that produce legal or similarly significant effects" 10 means decisions made by the controller that result in the provision or 11 denial by the controller of financial or lending services, housing, 12 insurance, education enrollment or opportunity, criminal justice, 13 employment opportunities, health care services or access to essential 14 goods or services. 15 9. "Deidentified data" means data that cannot reasonably be used to 16 infer information about, or otherwise be linked to a particular consum- 17 er, household or device, provided that the processor or controller that 18 possesses the data: 19 (a) implements reasonable technical safeguards to ensure that the data 20 cannot be associated with a consumer, household or device; 21 (b) publicly commits to process the data only as deidentified data and 22 not attempt to reidentify the data, except that the controller or 23 processor may attempt to reidentify the information solely for the 24 purpose of determining whether its deidentification processes satisfy 25 the requirements of this subdivision; and 26 (c) contractually obligates any recipients of the data to comply with 27 all provisions of this article. 28 10. "Device" means any physical object that is capable of connecting 29 to the internet, directly or indirectly, or to another device and is 30 intended for use by a natural person or household or, if used outside 31 the home, for use by the general public. 32 11. "Genetic information" means any data, regardless of its format, 33 that concerns a consumer's genetic characteristics. "Genetic data" 34 includes but is not limited to (a) raw sequence data that result from 35 sequencing of a consumer's complete extracted or a portion of the 36 extracted deoxyribonucleic acid (DNA) information; (b) genotype and 37 phenotypic information that results from analyzing the raw sequence 38 data; and (c) self-reported health information that a consumer submits 39 to a company regarding the consumer's health conditions and that is used 40 for scientific research or product development and analyzed in 41 connection with the consumer's raw sequence data. 42 12. "Household" means a group, however identified, of consumers who 43 cohabitate with one another at the same residential address and may 44 share use of common devices or services. 45 13. "Identified or identifiable" means a natural person who can be 46 identified, directly or indirectly, such as by reference to an identifi- 47 er such as a name, an identification number, location data, or an online 48 or device identifier. 49 14. "Natural person" means a natural person acting only in an individ- 50 ual or household context. It does not include a natural person known to 51 be acting in a professional or employment context. 52 15. "Person" means a natural person or a legal entity, including but 53 not limited to a proprietorship, partnership, limited partnership, 54 corporation, company, limited liability company or corporation, associ- 55 ation, or other firm or similar body, or any unit, division, agency, 56 department, or similar subdivision thereof. 
 S. 8524 4 1 16. "Personal data" means any data that identifies or could reasonably 2 be linked, directly or indirectly, with a specific natural person, or 3 household. Personal data does not include deidentified data, informa- 4 tion that is lawfully made publicly available from federal, state or 5 local government records, or information that a controller has a reason- 6 able basis to believe is lawfully made available to the general public 7 by the consumer or from widely distributed media. 8 17. "Precise geolocation data" means information derived from technol- 9 ogy, including, but not limited to, global position system level lati- 10 tude and longitude coordinates or other mechanisms, that directly iden- 11 tifies the specific location of an individual with precision and 12 accuracy within a radius of one thousand seven hundred fifty feet, 13 except as prescribed by regulations. Precise geolocation data does not 14 include the content of communications or any data generated by or 15 connected to advance utility metering infrastructure systems or equip- 16 ment for use by a utility. 17 18. "Process", "processes" or "processing" means an operation or set 18 of operations which are performed on data or on sets of data, including 19 but not limited to the collection, use, access, sharing, monetization, 20 analysis, retention, creation, generation, derivation, recording, organ- 21 ization, structuring, storage, disclosure, transmission, analysis, 22 disposal, licensing, destruction, deletion, modification, or deidentifi- 23 cation of data. 24 19. "Processor" means a person that processes data on behalf of the 25 controller. 26 20. "Profiling" means any form of automated processing performed on 27 personal data to evaluate, analyze, or predict personal aspects related 28 to an identified or identifiable natural person's economic situation, 29 health, personal preferences, interests, reliability, behavior, 30 location, or movements. Profiling does not include evaluation, analy- 31 sis, or prediction based solely upon a natural person's current search 32 query or activities on, or current visit to, the controller's website or 33 online application. 34 21. "Protected health information" has the same meaning as in Title 45 35 C.F.R., established pursuant to the federal Health Insurance Portability 36 and Accountability Act of 1996. 37 22. "Sale", "sell", or "sold" means the disclosure, transfer, convey- 38 ance, sharing, licensing, making available, processing, granting of 39 permission or authorization to process, or other exchange of personal 40 data, or providing access to personal data for monetary or other valu- 41 able consideration by the controller to a third party. "Sale" does not 42 include the following: 43 (a) the disclosure of data to a processor who processes the data on 44 behalf of the controller and which is contractually prohibited from 45 using it for any purpose other than as instructed by the controller; 46 (b) the disclosure or transfer of data as an asset that is part of a 47 merger, acquisition, bankruptcy, or other transaction in which another 48 entity assumes control or ownership of all or a majority of the control- 49 ler's assets; or 50 (c) the disclosure of personal data to a third party necessary for 51 purposes of providing a product, service, or interaction with such third 52 party, when the consumer directs the controller to disclose the personal 53 data or intentionally uses the controller to interact with a third 54 party; or 55 (d) the disclosure or transfer of personal data to an affiliate of the 56 controller under the same branding: 
 S. 8524 5 1 23. "Sensitive data" means personal data that reveals: 2 (a) racial or ethnic origin, religious beliefs, mental or physical 3 health condition or diagnosis, sex life, sexual orientation, or citizen- 4 ship or immigration status; 5 (b) genetic or biometric information for the purpose of uniquely iden- 6 tifying a natural person; 7 (c) precise geolocation data; or 8 (d) social security, financial account, passport or driver's license 9 numbers. 10 24. "Targeted advertising" means advertising based upon profiling. It 11 does not include recommendations by a controller to a consumer with whom 12 the controller has an existing relationship that are made on the 13 controller's websites or online applications and are based solely upon 14 personal data that the controller has collected from the consumer on 15 such websites or online applications regarding content, products, or 16 services provided by the controller. 17 25. "Third party" means, with respect to a particular interaction or 18 occurrence, a person, public authority, agency, or body other than the 19 consumer, the controller, or processor of the controller. A third party 20 may also be a controller if the third party, alone or jointly with 21 others, determines the purposes and means of the processing of personal 22 data. 23 26. "Verified request" means a request by a consumer or their agent to 24 exercise a right authorized by this article, the authenticity of which 25 has been ascertained by the controller in accordance with paragraph (c) 26 of subdivision eight of section twelve hundred two of this article. 27 § 1201. Jurisdictional scope. 1. This article applies to legal persons 28 that conduct business in New York or produce products or services that 29 are targeted to residents of New York, and that satisfy one or more of 30 the following thresholds: 31 (a) have annual gross revenue of twenty-five million dollars or more; 32 (b) controls or processes personal data of fifty thousand consumers or 33 more; or 34 (c) derives over fifty percent of gross revenue from the sale of 35 personal data. 36 2. This article does not apply to: 37 (a) personal data processed by state and local governments, and munic- 38 ipal corporations, for processes other than sale (filing and processing 39 fees are not sale); 40 (b) a national securities association registered pursuant to section 41 15A of the Securities Exchange Act of 1934, as amended, or regulations 42 adopted thereunder or a registered futures association so designated 43 pursuant to section 17 of the Commodity Exchange Act, as amended, or any 44 regulations adopted thereunder; 45 (c) any nonprofit entity identified in section four hundred five of 46 the financial services law to the extent such organization collects, 47 processes, uses, or shares data solely in relation to identifying, 48 investigating, or assisting (i) law enforcement agencies in connection 49 with suspected insurance-related criminal or fraudulent acts; or (ii) 50 first responders in connection with catastrophic events; 51 (d) information that meets the following criteria: 52 (i) personal data collected, processed, sold, or disclosed pursuant to 53 and in compliance with the federal Gramm-Leach-Bliley act (P.L. 54 106-102), and implementing regulations; 55 (ii) personal data collected, processed, sold, or disclosed pursuant 56 to the federal Driver's Privacy Protection Act of 1994 (18 U.S.C. Sec. 
 S. 8524 6 1 2721 et seq.), if the collection, processing, sale, or disclosure is in 2 compliance with that law; 3 (iii) personal data regulated by the federal Family Educational Rights 4 and Privacy Act, U.S.C. Sec. 1232g and its implementing regulations; 5 (iv) personal data collected, processed, sold, or disclosed pursuant 6 to the federal Farm Credit Act of 1971 (as amended in 12 U.S.C. Sec. 7 2001-2279cc) and its implementing regulations (12 C.F.R. Part 600 et 8 seq.) if the collection, processing, sale, or disclosure is in compli- 9 ance with that law; 10 (v) personal data regulated by section two-d of the education law; 11 (vi) data processed or maintained (A) in the course of an individual 12 applying to, employed by, or acting as an agent or independent contrac- 13 tor of a controller, processor or third party, to the extent that the 14 data is collected and used within the context of that role, (B) as the 15 emergency contact information of an individual under this section used 16 for emergency contact purposes, or (C) that is necessary to retain to 17 administer benefits for another individual relating to an individual 18 under clause (A) of this subparagraph and used for the purposes of 19 administering such benefits; 20 (vii) protected health information that is lawfully collected by a 21 covered entity or business associate and is governed by the privacy, 22 security, and breach notification rules issued by the United States 23 Department of Health and Human Services, Parts 160 and 164 of Title 45 24 of the Code of Federal Regulations, established pursuant to the Health 25 Insurance Portability and Accountability Act of 1996 (Public Law 26 104-191) ("HIPAA") and the Health Information Technology for Economic 27 and Clinical Health Act (Public Law 111-5); 28 (viii) patient identifying information for purposes of 42 C.F.R. Part 29 2, established pursuant to 42 U.S.C. Sec. 290dd-2, as long as such data 30 is not sold in violation of HIPAA or any state or federal law; 31 (ix) information and documents lawfully created for purposes of the 32 federal Health Care Quality Improvement Act of 1986, and related regu- 33 lations; 34 (x) patient safety work product created for purposes of 42 C.F.R. Part 35 3, established pursuant to 42 U.S.C. Sec. 299b-21 through 299b-26; 36 (xi) information that is treated in the same manner as information 37 exempt under subparagraph (vii) of this paragraph that is maintained by 38 a covered entity or business associate as defined by HIPAA or a program 39 or a qualified service organization as defined by 42 U.S.C. § 290dd-2, 40 as long as such data is not sold in violation of HIPAA or any state or 41 federal law; 42 (xii) deidentified health information that meets all of the following 43 conditions: 44 (A) it is deidentified in accordance with the requirements for deiden- 45 tification set forth in Section 164.514 of Part 164 of Title 45 of the 46 Code of Federal Regulations; 47 (B) it is derived from protected health information, individually 48 identifiable health information, or identifiable private information 49 compliant with the Federal Policy for the Protection of Human Subjects, 50 also known as the Common Rule; and 51 (C) a covered entity or business associate does not attempt to reiden- 52 tify the information nor do they actually reidentify the information 53 except as otherwise allowed under state or federal law; 54 (xiii) information maintained by a covered entity or business associ- 55 ate governed by the privacy, security, and breach notification rules 56 issued by the United States Department of Health and Human Services, 
 S. 8524 7 1 Parts 160 and 164 of Title 45 of the Code of Federal Regulations, estab- 2 lished pursuant to the Health Insurance Portability and Accountability 3 Act of 1996 (Public Law 104-191), to the extent the covered entity or 4 business associate maintains the information in the same manner as 5 protected health information as described in subparagraph (vii) of this 6 paragraph; 7 (xiv) information maintained by a financial institution that is 8 subject to the Gramm-Leach-Bliley Act (Public Law 106-103), to the 9 extent the financial institution maintains the information in the same 10 manner as personal data as described in subparagraph (i) of this para- 11 graph; 12 (xv) data collected as part of human subjects research, including a 13 clinical trial, conducted in accordance with the Federal Policy for the 14 Protection of Human Subjects, also known as the Common Rule, pursuant to 15 good clinical practice guidelines issued by the International Council 16 for Harmonisation or pursuant to human subject protection requirements 17 of the United States Food and Drug Administration; 18 (xvi) personal data processed only for one or more of the following 19 purposes: 20 (A) product registration and tracking consistent with applicable 21 United States Food and Drug Administration regulations and guidance; 22 (B) public health activities and purposes as described in Section 23 164.512 of Title 45 of the Code of Federal Regulations; and/or 24 (C) activities related to quality, safety, or effectiveness regulated 25 by the United States Food and Drug Administration; or 26 (xvii) personal data collected, processed, or disclosed pursuant to 27 and in compliance with any opt-out program authorized by the public 28 service commission or any other opt-out community distributed generation 29 programs authorized in law; or 30 (e) (i) an activity involving the collection, maintenance, disclosure, 31 sale, communication, or use of any personal data bearing on a consumer's 32 credit worthiness, credit standing, credit capacity, character, general 33 reputation, personal characteristics, or mode of living by a consumer 34 reporting agency, as defined in Title 15 U.S.C. Sec. 1681a(f), by a 35 furnisher of information, as set forth in Title 15 U.S.C. Sec. 1681s-2, 36 who provides information for use in a consumer report, as defined in 37 Title 15 U.S.C. Sec. 1861a(d), and by a user of a consumer report, as 38 set forth in Title 15 U.S.C. Sec. 1681b.; and 39 (ii) this paragraph shall apply only to the extent that such activity 40 involving the collection, maintenance, disclosure, sale, communication, 41 or use of such data by that agency, furnisher, or user is subject to 42 regulation under the Fair Credit Reporting Act, Title 15 U.S.C. Sec. 43 1681 et seq., and the data is not collected, maintained, used, communi- 44 cated, disclosed, or sold except as authorized by the Fair Credit 45 Reporting Act. 46 § 1202. Consumer rights. 1. Right to notice. (a) Notice. Each control- 47 ler that processes a consumer's personal data must make publicly and 48 consistently available, in a conspicuous and readily accessible manner, 49 a notice containing the following: 50 (i) a description of the consumer's rights under subdivisions two 51 through seven of this section and how a consumer may exercise those 52 rights, including how to withdraw consent; 53 (ii) the categories of personal data processed by the controller and 54 by any processor who processes personal data on behalf of the control- 55 ler; 56 (iii) the sources from which personal data is collected; 
 S. 8524 8 1 (iv) the purposes for processing personal data; 2 (v) the categories of third parties to whom the controller disclosed, 3 shared, transferred or sold personal data and, for each category of 4 third party, (A) the categories of personal data being shared, 5 disclosed, transferred, or sold to the third party, (B) the purposes for 6 which personal data is being shared, disclosed, transferred, or sold to 7 the third party, (C) any applicable retention periods for each category 8 of personal data processed by the third parties or processed on their 9 behalf, or if that is not possible, the criteria used to determine the 10 period, and (D) whether the third parties may use the personal data for 11 targeted advertising; and 12 (vi) the controller's retention period for each category of personal 13 data that they process or is processed on their behalf, or if that is 14 not possible, the criteria used to determine that period. 15 (b) Notice requirements. 16 (i) The notice must be written in easy-to-understand language and 17 format at an eighth grade reading level or below and in at least twelve 18 point font. 19 (ii) The categories of personal data processed and purposes for which 20 each category of personal data is processed must be described in a clear 21 and conspicuous manner, at a level specific enough to enable a consumer 22 to exercise meaningful control over their personal data but not so 23 specific as to render the notice unhelpful to a consumer. 24 (iii) The notice must be dated with its effective date and updated at 25 least annually. When the information required to be disclosed to a 26 consumer pursuant to paragraph (a) of this subdivision has not changed 27 since the immediately previous notice (whether initial, annual, or 28 revised) provided to the consumer, a controller may issue a statement 29 that no changes have been made. 30 (iv) The notice, as well as each version of the notice in effect in 31 the preceding six years, must be easily accessible to consumers and 32 capable of being viewed by consumers at any time. 33 2. Right to opt out. (a) A controller must allow consumers the right 34 to opt out, at any time, of processing personal data concerning the 35 consumer for the purposes of: 36 (i) targeted advertising; 37 (ii) the sale of personal data; and 38 (iii) profiling in furtherance of decisions that produce legal or 39 similarly significant effects concerning a consumer. 40 (b) A controller must provide clear and conspicuous means for the 41 consumer or their agent to opt out of processing and clearly present as 42 the most conspicuous choice an option to simultaneously opt out of all 43 processing purposes set forth in paragraph (a) of this subdivision. 44 (c) A controller must not process personal data for any purpose from 45 which the consumer has opted out. 46 (d) If a consumer has opted out of the processing of personal data 47 pursuant to paragraph (a) of this subdivision, a controller must not 48 request that the consumer opt back in to such processing in a way that 49 is manifestly excessive or unduly burdensome to the consumer, and in no 50 event shall make such a request to the consumer more than twice annual- 51 ly. 52 (e) Controllers must treat user-enabled privacy controls in a browser, 53 browser plug-in, smartphone application, operating system, device 54 setting, or other mechanism that communicates or signals the consumer's 55 choice not to opt out of the processing of personal data in furtherance 56 of targeted advertising, or the sale of their personal data as an opt 
 S. 8524 9 1 out under this article. To the extent that the privacy control conflicts 2 with a consumer's consent, the controller shall comply with the privacy 3 control but may notify the consumer of such conflict and provide to such 4 consumer the choice to give controller specific consent to such process- 5 ing. 6 (f) The attorney general shall publish a list of user-enabled controls 7 that contollers must recognize on its website with enough technical 8 information to allow controllers and processors to recognize such 9 controls. 10 3. Sensitive data. (a) A controller must obtain freely given, specif- 11 ic, informed, and unambiguous opt-in consent from a consumer to: 12 (i) process the consumer's sensitive data related to that consumer for 13 any purpose other than those in subdivision two of section twelve 14 hundred five of this article; or 15 (ii) make any changes to the existing processing or processing 16 purpose, including those regarding the method and scope of collection, 17 of the consumer's sensitive data that may be less protective of the 18 consumer's sensitive data than the processing to which the consumer has 19 previously given their freely given, specific, informed, and unambiguous 20 opt-in consent. 21 (b) Any request for consent to process sensitive data must be provided 22 to the consumer, prior to processing their sensitive data, in a stand- 23 alone disclosure that is separate and apart from any contract or privacy 24 policy. The request for consent must: 25 (i) be written in a twelve point font or greater and include a clear 26 and conspicuous description of each category of data and processing 27 purpose for which consent is sought; 28 (ii) clearly identify and distinguish between categories of data and 29 processing purposes that are necessary to provide the services or goods 30 requested by the consumer and categories of data and processing purposes 31 that are not necessary to provide the services or goods requested by the 32 consumer; 33 (iii) enable a reasonable consumer to easily identify the categories 34 of data and processing purposes for which consent is sought; 35 (iv) clearly present as the most conspicuous choice an option to 36 provide only the consent necessary to provide the services or goods 37 requested by the consumer; 38 (v) clearly present an option to deny consent; and 39 (vi) where the request seeks consent to sharing, disclosure, transfer, 40 or sale of sensitive data to third parties, identify the categories of 41 such third parties, the categories of data sold or shared with them, the 42 processing purposes, the retention period, or if that is not possible, 43 the criteria used to determine the period, and state if such sharing, 44 disclosure, transfer, or sale enables or involves targeted advertising. 45 The details of the categories of such third parties, and the categories 46 of data, processing purposes, and the retention period, may be set forth 47 in a different disclosure, provided that the request for consent 48 contains a conspicuous and directly accessible link to that disclosure. 49 (c) Targeted advertising and sale of personal data shall not be 50 considered processing purposes that are necessary to provide services or 51 goods requested by a consumer. 52 (d) Once a consumer has provided freely given, specific, informed, and 53 unambiguous opt-in consent to process their sensitive data for a proc- 54 essing purpose, a controller may rely on such consent until it is with- 55 drawn. 
 S. 8524 10 1 (e) A controller must provide a mechanism for a consumer to withdraw 2 previously given consent at any time. Such mechanism shall make it as 3 easy for a consumer to withdraw their consent as it is for such consumer 4 to provide consent. 5 (f) A controller must not infer that a consumer has provided freely 6 given, specific, informed, and unambiguous opt-in consent from the 7 consumer's inaction or the consumer's continued use of a service or 8 product provided by the controller. 9 (g) Controllers must not request consent from a consumer who has 10 previously withheld or denied consent to process sensitive data, until 11 at least twelve months after a denial, unless consent is necessary to 12 provide the services or goods requested by the consumer. 13 (h) Controllers must treat user-enabled privacy controllers in a brow- 14 ser, browser plug-in, smartphone application, operating system, device 15 setting, or other mechanism that communicates or signals the consumer's 16 choices to opt out of the processing of personal data in furtherance of 17 targeted advertising, the sale of their personal data, or profiling in 18 furtherance of decisions that produce legal or similarly significant 19 effects concerning the consumer as a denial of consent to process sensi- 20 tive data under this article. To the extent that the privacy control 21 conflicts with a consumer's consent, the privacy control settings 22 govern, unless the consumer provides freely given, specific, informed, 23 and unambiguous opt-in consent to override the privacy control, however, 24 the controller may notify such consumer of such conflict and provide to 25 the consumer the choice to give controller-specific consent to such 26 processing. 27 (i) (i) A controller must not discriminate against a consumer for 28 exercising their rights under this article or withholding or denying 29 consent, including, but not limited to, by: 30 (A) denying services or goods to the consumer, unless the consumer 31 does not consent to processing necessary to provide the services or 32 goods requested by the consumer; 33 (B) charging different prices for goods or services, including through 34 the use of discounts or other benefits, imposing penalties, or providing 35 a different level or quality of services or goods to the consumer; or 36 (C) suggesting that the consumer will receive a different price or 37 rate for goods or services or a different level or quality of services 38 or goods. 39 (ii) A controller shall not be prohibited from offering a different 40 price, rate, level, quality, or selection of goods or services to a 41 consumer, including offering goods or services for no fee, if the offer- 42 ing is in connection with a consumer's voluntary participation in bona 43 fide loyalty, rewards, premium features, discounts, or club card 44 program. If a consumer exercises their right pursuant to paragraph (a) 45 of subdivision two of this section, a controller may not sell personal 46 data to a third party controller as part of such a program unless: (A) 47 the sale is reasonably necessary to enable the third party to provide a 48 benefit to which the consumer is entitled; (B) the sale of personal data 49 to third parties is clearly disclosed in the terms of the program; and 50 (C) the third party uses the personal data only for purposes of facili- 51 tating such a benefit to which the consumer is entitled and does not 52 retain or otherwise use or disclose the personal data for any other 53 purpose. 54 (j) A controller may, with the consumer's freely given, specific, 55 informed, and unambiguous opt-in consent given pursuant to this section, 56 operate a program in which information, products, or services sold to 
 S. 8524 11 1 the consumer are discounted based solely on such consumer's prior 2 purchases from the controller, provided that any sensitive data used to 3 operate such program is processed solely for the purpose of operating 4 such program. 5 (k) In the event of a merger, acquisition, bankruptcy, or other trans- 6 action in which another entity assumes control or ownership of all or 7 majority of the controller's assets, any consent provided to the 8 controller by a consumer relating to sensitive data prior to such trans- 9 action other than consent to processing necessary to provide services or 10 goods requested by the consumer, shall be deemed withdrawn. 11 4. Right to access. Upon the verified request of a consumer, a 12 controller shall: 13 (a) confirm whether or not the controller is processing or has proc- 14 essed personal data of that consumer, and provide access to a copy of 15 any such personal data in a manner understandable to a reasonable 16 consumer when requested; and 17 (b) provide the category of each processor or third party to whom the 18 controller disclosed, transferred, or sold the consumer's personal data 19 and, for each category of processor or third party, (i) the categories 20 of the consumer's personal data disclosed, transferred, or sold to each 21 processor or third party and (ii) the purposes for which each category 22 of the consumer's personal data was disclosed, transferred, or sold to 23 each processor or third party. 24 5. Right to portable data. Upon a verified request, and to the extent 25 technically feasible, the controller must: (a) provide to the consumer a 26 copy of all of, or a portion of, as designated in a verified request, 27 the consumer's personal data in a structured, commonly used and 28 machine-readable format and (b) transmit the data to another person of 29 the consumer's or their agent's designation without hindrance. 30 6. Right to correct. (a) Upon the verified request of a consumer or 31 their agent, a controller must conduct a reasonable investigation to 32 determine whether personal data, the accuracy of which is disputed by 33 the consumer, is inaccurate, with such investigation to be concluded 34 within the time period set forth in paragraph (a) of subdivision eight 35 of this section. 36 (b) Notwithstanding paragraph (a) of this subdivision, a controller 37 may terminate an investigation initiated pursuant to such paragraph if 38 the controller reasonably and in good faith determines that the dispute 39 by the consumer is wholly without merit, including by reason of a fail- 40 ure by a consumer to provide sufficient information to investigate the 41 disputed personal data. Upon making any determination in accordance with 42 this paragraph that a dispute is wholly without merit, a controller 43 must, within the time period set forth in paragraph (a) of subdivision 44 eight of this section, provide the affected consumer a statement in 45 writing that includes, at a minimum, the specific reasons for the deter- 46 mination, and identification of any information required to investigate 47 the disputed personal data, which may consist of a standardized form 48 describing the general nature of such information. 49 (c) If, after any investigation under paragraph (a) of this subdivi- 50 sion of any personal data disputed by a consumer, an item of the 51 personal data is found to be inaccurate or incomplete, or cannot be 52 verified, the controller must: 53 (i) correct the inaccurate or incomplete personal data of the consum- 54 er; and 55 (ii) unless it proves impossible or involves disproportionate effort, 56 communicate such request to each third party to whom the controller 
 S. 8524 12 1 disclosed, transferred, or sold the personal data within one year 2 preceding the consumer's request, and to require those third parties to 3 do the same for any further third parties they disclosed, transferred, 4 or sold the personal data to. 5 (d) If the investigation does not resolve the dispute, the consumer 6 may file with the controller a brief statement setting forth the nature 7 of the dispute. Whenever a statement of a dispute is filed, unless there 8 exists reasonable grounds to believe that it is wholly without merit, 9 the controller must note that it is disputed by the consumer and include 10 either the consumer's statement or a clear and accurate codification or 11 summary thereof with the disputed personal data whenever it is 12 disclosed, transferred, or sold to any processor or third party. 13 7. Right to delete. (a) Upon the verified request of a consumer, a 14 controller must: 15 (i) within forty-five days after receiving the verified request, 16 delete any or all of the consumer's personal data, as directed by the 17 consumer or their agent, that the controller possesses or controls; and 18 (ii) unless it proves impossible or involves disproportionate effort 19 that is documented in writing by the controller, communicate such 20 request to each third party to whom the controller disclosed, trans- 21 ferred or sold the personal data within one year preceding the consum- 22 er's request and to require those third parties to do the same for any 23 further third parties they disclosed, transferred, or sold the personal 24 data to. 25 (b) For personal data that is not possessed by the controller but by a 26 processor of the controller, the controller may choose to (i) communi- 27 cate the consumer's request for deletion to the processor, or (ii) 28 request that the processor return to the controller the personal data 29 that is the subject of the consumer's request and delete such personal 30 data upon receipt of the request. 31 (c) A consumer's deletion of their online account must be treated as a 32 request to the controller to delete all of that consumer's personal data 33 directly related to that account. 34 (d) A controller must maintain reasonable procedures designed to 35 prevent the reappearance in its systems, and in any data it discloses, 36 transfers, or sells to any third party, the personal data that is 37 deleted pursuant to this subdivision. 38 (e) A controller is not required to comply with a consumer's request 39 to delete personal data if: 40 (i) complying with the request would prevent the controller from 41 performing accounting functions, processing refunds, effectuating a 42 product recall pursuant to federal or state law, or fulfilling warranty 43 claims, provided that the personal data that is the subject of the 44 request is not processed for any purpose other than such specific activ- 45 ities; or 46 (ii) it is necessary for the controller to maintain the consumer's 47 personal data to engage in public or peer-reviewed scientific, histor- 48 ical, or statistical research in the public interest that adheres to all 49 other applicable ethics and privacy laws, when the controller's deletion 50 of the information is likely to render impossible or seriously impair 51 the achievement of such research, provided that the consumer has given 52 informed consent and the personal data is not processed for any purpose 53 other than such research. 54 (f) Where a consumer's request for deletion is denied, the controller 55 shall provide the consumer with a written justification for such denial. 
 S. 8524 13 1 8. Responding to requests. (a) A controller must take action under 2 subdivisions four through seven of this section and inform the consumer 3 of any actions taken without undue delay and in any event within forty- 4 five days of receipt of the request. That period may be extended once by 5 forty-five additional days where reasonably necessary, taking into 6 account the complexity and number of the requests. The controller must 7 inform the consumer of any such extension within forty-five days of 8 receipt of the request, together with the reasons for the delay. When a 9 controller denies any such request, it must within this period disclose 10 to the consumer a statement in writing of the specific reasons for the 11 denial and instructions for how to appeal the decision. 12 (b) A controller shall permit the exercise of rights and carry out its 13 obligations set forth in subdivisions four through seven of this section 14 free of charge, at least twice annually to the consumer. Where requests 15 from a consumer are manifestly unfounded or excessive, in particular 16 because of their repetitive character, the controller may either (i) 17 charge a reasonable fee to cover the administrative costs of complying 18 with the request or (ii) refuse to act on the request and notify the 19 consumer of the reason for refusing the request. The controller bears 20 the burden of demonstrating the manifestly unfounded or excessive char- 21 acter of the request. 22 (c) (i) A controller shall promptly attempt, using commercially 23 reasonable efforts, to verify that all requests to exercise any rights 24 set forth in any section of this article requiring a verified request 25 were made by the consumer who is the subject of the data, or by a person 26 lawfully exercising the right on behalf of the consumer who is the 27 subject of the data. Commercially reasonable efforts shall be determined 28 based on the totality of the circumstances, including the nature of the 29 data implicated by the request. 30 (ii) A controller may require the consumer to provide additional 31 information only if the request cannot reasonably be verified without 32 the provision of such additional information. A controller must not 33 transfer or process any such additional information provided pursuant to 34 this section for any other purpose and must delete any such additional 35 information without undue delay and in any event within forty-five days 36 after the controller has notified the consumer that it has taken action 37 on a request under subdivisions four through seven of this section as 38 described in paragraph (a) of this subdivision. 39 (iii) If a controller discloses this additional information to any 40 processor or third party for the purpose of verifying a consumer 41 request, it must notify the receiving processor or third party at the 42 time of such disclosure, or as close in time to the disclosure as is 43 reasonably practicable, that such information was provided by the 44 consumer for the sole purpose of verification and cannot be processed 45 for any purpose other than verification. 46 9. Implementation of rights. Controllers must provide easily accessi- 47 ble and convenient means for consumers to exercise their rights under 48 this article. 49 10. Non-waiver of rights. Any provision of a contract or agreement of 50 any kind that purports to waive or limit in any way a consumer's rights 51 under this article is contrary to public policy and is void and unen- 52 forceable. 53 § 1203. Controller, processor, and third party responsibilities. 1. 54 Controller responsibilities. (a) Data protection assessments. (i) A 55 controller shall regularly conduct and document a data protection 56 assessment for each of the controller's processing activities that 
 S. 8524 14 1 presents a heightened risk of harm to a consumer. For the purposes of 2 this section, processing that presents a heightened risk of harm to a 3 consumer includes: (A) the processing of personal data for the purposes 4 of targeting advertising, (B) the sale of personal data, (C) the proc- 5 essing of personal data for the purposes of profiling, where such 6 profiling presents a reasonably foreseeable risk of (I) unfair or decep- 7 tive treatment of, or unlawful disparate impact on consumers, (II) 8 financial, physical or reputational injury to consumers, (III) a phys- 9 ical or other intrusion upon the solitude or seclusion, or the private 10 affairs or concerns of consumers where such intrusion would be offensive 11 to a reasonable person, or (IV) other substantial injury to consumers; 12 and (D) the processing of sensitive data. 13 (ii) Data protection assessments conducted pursuant to subparagraph 14 (i) of this paragraph shall identify and weigh the benefits that may 15 flow, directly and indirectly, from the processing to the controller, 16 the consumer, other stakeholders and the public against the potential 17 risks to the rights of the consumer associated with such processing, as 18 mitigated by safeguards that can be employed by the controller to reduce 19 such risks. The controller shall factor into any such data protection 20 assessment that use of deidentified data and the reasonable expectations 21 of consumers, as well as the context of the processing and the relation- 22 ship between the controller and the consumer whose personal data will be 23 processed. 24 (iii) The attorney general may require that a controller disclose any 25 data protection assessment that is relevant to an investigation 26 conducted by the attorney general, and the controller shall make the 27 data protection assessment available to the attorney general. The attor- 28 ney general may evaluate the data protection assessment to assess 29 compliance with the provisions of this article. Data protection assess- 30 ments shall be confidential and shall be exempt from disclosure under 31 the freedom of information law. To the extent any information contained 32 in a data protection assessment disclosure to the attorney general 33 includes information subject to attorney-client privilege or work prod- 34 uct protection, such disclosure shall not constitute a waiver of such 35 privilege or protection. 36 (iv) A single data protection assessment may address a comparable set 37 of processing operations that include similar activities. 38 (v) If a controller conducts a data protection assessment for the 39 purpose of complying with another applicable law or regulation, the data 40 protection assessment shall be deemed to satisfy the requirements estab- 41 lished in this section if such data protection assessment is reasonably 42 similar in scope and effect to the data protection assessment that would 43 otherwise be conducted pursuant to this section. 44 (vi) Data protection assessment requirements shall apply to processing 45 activities created or generated after the effective date of this arti- 46 cle. 47 (b) Controllers must not engage in unfair, deceptive, or abusive acts 48 or practices with respect to obtaining consumer consent, the processing 49 of personal data, and a consumer's exercise of any rights under this 50 article, including without limitation: 51 (i) designing a user interface with the purpose or substantial effect 52 of deceiving consumers, obscuring consumers' rights under this article, 53 or subverting or impairing user autonomy, decision-making, or choice; or 54 (ii) obtaining consent in a manner designed to overpower a consumer's 55 resistance; for example, by making excessive requests for consent. 
 S. 8524 15 1 (c) Controllers must develop, implement, and maintain reasonable safe- 2 guards to protect the security, confidentiality and integrity of the 3 personal data of consumers including adopting reasonable administrative, 4 technical and physical safeguards appropriate to the volume and nature 5 of the personal data at issue. 6 (d) (i) A controller shall limit the use and retention of a consumer's 7 personal data to what is (A) necessary to provide the services or goods 8 requested by the consumer, (B) necessary for the internal business oper- 9 ations of the controller and consistent with the disclosures made to the 10 consumer pursuant to section twelve hundred two of this article, or (C) 11 necessary to comply with the legal obligations of the controller. 12 (ii) At least annually, a controller shall review its retention prac- 13 tices for the purpose of ensuring that it is maintaining the minimum 14 amount of personal data as is necessary for the operation of its busi- 15 ness. A controller must securely dispose of all personal data that is no 16 longer (A) necessary to provide the services or goods requested by the 17 consumer, (B) necessary for the internal business operations of the 18 controller and consistent with the disclosures made to the consumer 19 pursuant to section twelve hundred two of this article, or (C) necessary 20 to comply with the legal obligations of the controller. 21 (e) Non-discrimination. (i) (A) A controller must not discriminate 22 against a consumer for exercising rights under this article, including 23 but not limited to, by: 24 (I) denying services or goods to consumers; 25 (II) charging different prices for services or goods, including 26 through the use of discounts or other benefits; imposing penalties; or 27 providing a different level or quality of services or goods to the 28 consumer; or 29 (III) suggesting that the consumer will receive a different price or 30 rate for services or goods or a different level or quality of services 31 or goods. 32 (B) A controller shall not be prohibited from offering a different 33 price, rate, level, quality, or selection of goods or services to a 34 consumer, including offering goods or services for no fee, if the offer- 35 ing is in connection with a consumer's voluntary participation in bona 36 fide loyalty, rewards, premium features, discounts, or club card 37 program. If a consumer exercises their right pursuant to paragraph (a) 38 of subdivision two of section twelve hundred two of this article, a 39 controller may not sell personal data to a third party controller as 40 part of such a program unless: (I) the sale is reasonably necessary to 41 enable the third party to provide a benefit to which the consumer is 42 entitled; (II) the sale of personal data to third parties is clearly 43 disclosed in the terms of the program; and (III) the third party uses 44 the personal data only for purposes of facilitating such a benefit to 45 which the consumer is entitled and does not retain or otherwise use or 46 disclose the personal data for any other purpose. 47 (ii) This paragraph does not apply to a controller's conduct with 48 respect to opt-in consent, in which case paragraph (j) of subdivision 49 three of section twelve hundred two of this article governs. 50 (f) Agreements with processors. (i) Before making any disclosure, 51 transfer, or sale of personal data to any processor, the controller must 52 enter into a written, signed contract with that processor. Such contract 53 must be binding and clearly set forth instructions for processing data, 54 the nature and purpose of processing, the type of data subject to proc- 55 essing, the duration of processing, and the rights and obligations of 
 S. 8524 16 1 both parties. The contract must also include requirements that the 2 processor must: 3 (A) ensure that each person processing personal data is subject to a 4 duty of confidentiality with respect to the data; 5 (B) protect the data in a manner consistent with the requirements of 6 this article and at least equal to the security requirements of the 7 controller set forth in their publicly available policies, notices, or 8 similar statements; 9 (C) process the data only when and to the extent necessary to comply 10 with its legal obligations to the controller unless otherwise explicitly 11 authorized by the controller; 12 (D) not combine the personal data which the processor receives from or 13 on behalf of the controller with personal data which the processor 14 receives from or on behalf of another person or collects from its own 15 interaction with consumers; 16 (E) comply with any exercises of a consumer's rights under section 17 twelve hundred two of this article upon the request of the controller, 18 subject to the limitations set forth in section twelve hundred five of 19 this article; 20 (F) at the controller's direction, delete or return all personal data 21 to the controller as requested at the end of the provision of services, 22 unless retention of the personal data is required by law; 23 (G) upon the reasonable request of the controller, make available to 24 the controller all data in its possession necessary to demonstrate the 25 processor's compliance with the obligations in this article; 26 (H) allow, and cooperate with, reasonable assessments by the control- 27 ler or the controller's designated assessor; alternatively, the process- 28 or may arrange for a qualified and independent assessor to conduct an 29 assessment of the processor's policies and technical and organizational 30 measures in support of the obligations under this article using an 31 appropriate and accepted control standard or framework and assessment 32 procedure for such assessments. The processor shall provide a report of 33 such assessment to the controller upon request; 34 (I) a reasonable time in advance before disclosing or transferring the 35 data to any further processors, notify the controller of such a proposed 36 disclosure or transfer and provide the controller an opportunity to 37 approve or reject the proposal; and 38 (J) engage any further processor pursuant to a written, signed 39 contract that includes the contractual requirements provided in this 40 paragraph, containing at minimum the same obligations that the processor 41 has entered into with regard to the data. 42 (ii) A controller must not agree to indemnify, defend, or hold a 43 processor harmless, or agree to a provision that has the effect of 44 indemnifying, defending, or holding the processor harmless, from claims 45 or liability arising from the processor's breach of the contract 46 required by clause (A) of subparagraph (i) of this paragraph or a 47 violation of this article. Any provision of an agreement that violates 48 this subparagraph is contrary to public policy and is void and unen- 49 forceable. 50 (iii) Nothing in this paragraph relieves a controller or a processor 51 from the liabilities imposed on it by virtue of its role in the process- 52 ing relationship as defined by this article. 53 (iv) Determining whether a person is acting as a controller or proces- 54 sor with respect to a specific processing of data is a fact-based deter- 55 mination that depends upon the context in which personal data is to be 56 processed. A processor that continues to adhere to a controller's 
 S. 8524 17 1 instructions with respect to a specific processing of personal data 2 remains a processor. 3 (g) Third parties. (i) A controller must not share, disclose, trans- 4 fer, or sell personal data, or facilitate or enable the processing, 5 disclosure, transfer, or sale to a third party of personal data for 6 which a consumer has exercised their opt-out rights pursuant to subdivi- 7 sion two of section twelve hundred two of this article, or for which 8 consent of the consumer pursuant to subdivision three of section twelve 9 hundred two of this article, has not been obtained or is not currently 10 in effect. Any request for consent to share, disclose, transfer, or sell 11 personal data, or to facilitate or enable the processing, disclosure, 12 transfer, or sale of personal data to a third party of personal data to 13 a third party must clearly include the category of the third party and 14 the processing purposes for which the third party may use the personal 15 data. 16 (ii) A controller must not share, disclose, transfer, or sell personal 17 data, or facilitate or enable the processing, disclosure, transfer, or 18 sale to a third party of personal data if it can reasonably expect the 19 personal data of a consumer to be used for purposes for which a consumer 20 has exercised their opt-out rights pursuant to subdivision two of 21 section twelve hundred two of this article, or for which the consumer 22 has not consented to pursuant to subdivision three of section twelve 23 hundred two of this article, or if it can reasonably expect that any 24 rights of the consumer provided in this article would be compromised as 25 a result of such transaction. 26 (iii) Before making any disclosure, transfer, or sale of personal data 27 to any third party, the controller must enter into a written, signed 28 contract. Such contract must be binding and the scope, nature, and 29 purpose of processing, the type of data subject to processing, the dura- 30 tion of processing, and the rights and obligations of both parties. 31 Such contract must include requirements that the third party: 32 (A) Process that data only to the extent permitted by the agreement 33 entered into with the controller; and 34 (B) Provide a mechanism to comply with any exercises of a consumer's 35 rights under section twelve hundred two of this article upon the request 36 of the controller, subject to any limitations thereon as authorized by 37 this article; and 38 (C) To the extent the disclosure, transfer, or sale of the personal 39 data causes the third party to become a controller, comply with all 40 obligations imposed on controllers under this article. 41 2. Processor responsibilities. (a) For any personal data that is 42 obtained, received, purchased, or otherwise acquired by a processor, 43 whether directly from a controller or indirectly from another processor, 44 the processor must comply with the requirements set forth in clauses (A) 45 through (J) of subparagraph (i) of paragraph (f) of subdivision one of 46 this section in its role as a processor. 47 (b) A processor is not required to comply with a request submitted 48 pursuant to this article if (i) the consumer submits the request direct- 49 ly to the processor; and (ii) the processor has processed the consumer's 50 personal data solely in its role as a processor for a controller. 51 (c) Processors shall be under a continuing obligation to engage in 52 reasonable measures to review their activities for circumstances that 53 may have altered their ability to identify a specific natural person and 54 to update their classifications of data as identified or identifiable 55 accordingly. 
 S. 8524 18 1 (d) A processor shall not engage in any sale of personal data other 2 than on behalf of the controller pursuant to any agreement entered into 3 with the controller. 4 (e) A processor must adopt appropriate technical and organizational 5 measures to assist a controller in fulfilling the controller's obli- 6 gation to respond to consumer requests to exercise their rights pursuant 7 to section twelve hundred two of this article, taking into account the 8 nature of the processing and the information available to the processor. 9 3. Third party responsibilities. For any personal data that is 10 obtained, received, purchased, or otherwise acquired or accessed by a 11 third party from a controller or processor, the third party must: 12 (a) Process that data only to the extent permitted by any agreements 13 entered into with the controller; 14 (b) Comply with any exercises of a consumer's rights under section 15 twelve hundred two of this article upon the request of the controller or 16 processor, subject to any limitations thereon as authorized by this 17 article; and 18 (c) To the extent the third party becomes a controller for personal 19 data, comply with all obligations imposed on controllers under this 20 article. 21 4. Exceptions. The requirements of this section shall not apply where: 22 (a) The processing is required by law; 23 (b) The processing is made pursuant to a request by a federal, state, 24 or local government or government entity; or 25 (c) The processing significantly advances protection against criminal 26 or tortious activity. 27 § 1204. Data brokers. 1. A data broker, as defined under this article, 28 must annually, on or before January thirty-first following a year in 29 which a person meets the definition of data broker in this article: 30 (a) Register with the attorney general; 31 (b) Pay a registration fee of one hundred dollars or as otherwise 32 determined by the attorney general pursuant to the regulatory authority 33 granted to the attorney general under this article, not to exceed the 34 reasonable cost of establishing and maintaining the database and infor- 35 mational website described in this section; and 36 (c) Provide the following information: 37 (i) the name and primary physical, email, and internet website address 38 of the data broker; 39 (ii) the name and business address of an officer or registered agent 40 of the data broker authorized to accept legal process on behalf of the 41 data broker; 42 (iii) a statement describing the method for exercising consumer rights 43 under section twelve hundred two of this article; 44 (iv) a statement whether the data broker implements a purchaser 45 credentialing process; and 46 (v) any additional information or explanation the data broker chooses 47 to provide concerning its data collection practices. 48 2. Notwithstanding any other provision of this article, any controller 49 that conducts business in the state of New York must: 50 (a) annually, on or before January thirty-first following a year in 51 which a person meets the definition of controller in this article, 52 provide to the attorney general a list of all data brokers or persons 53 reasonably believed to be data brokers to which the controller provided 54 personal data in the preceding year; and 
 S. 8524 19 1 (b) not sell a consumer's personal data to an entity reasonably 2 believed to be a data broker that is not registered with the attorney 3 general. 4 3. The attorney general shall establish, manage and maintain a state- 5 wide registry on its internet website, which shall list all registered 6 data brokers and make accessible to the public all the information 7 provided by data brokers pursuant to this section. Printed hard copies 8 of such registry shall be made available upon request and payment of a 9 reasonable fee to be determined by the attorney general. 10 4. A data broker that fails to register as required by this section or 11 submits false information in its registration is, in addition to any 12 other injunction, penalty, or liability that may be imposed under this 13 article, liable for civil penalties, fees, and costs in an action 14 brought by the attorney general as follows: (a) a civil penalty of one 15 thousand dollars for each day the data broker fails to register as 16 required by this section or fails to correct false information, (b) an 17 amount equal to the fees that were due during the period it failed to 18 register, and (c) expenses incurred by the attorney general in the 19 investigation and prosecution of the action as the court deems appropri- 20 ate. 21 § 1205. Limitations. 1. This article does not require a controller or 22 processor to do any of the following solely for purposes of complying 23 with this article: 24 (a) Reidentify deidentified data; 25 (b) Comply with a verified consumer request to access, correct, or 26 delete personal data pursuant to this article if all of the following 27 are true: 28 (i) The controller is not reasonably capable of associating the 29 request with the personal data; 30 (ii) The controller does not associate the personal data with other 31 personal data about the same specific consumer as part of its normal 32 business practice; and 33 (iii) The controller does not sell the personal data to any third 34 party or otherwise voluntarily disclose or transfer the personal data to 35 any processor or third party, except as otherwise permitted in this 36 article; or 37 (c) Maintain personal data in identifiable form, or collect, obtain, 38 retain, or access any personal data or technology, in order to be capa- 39 ble of associating a verified consumer request with personal data. 40 2. The obligations imposed on controllers and processors under this 41 article do not restrict a controller's or processor's ability to do any 42 of the following, to the extent that the use of the consumer's personal 43 data is reasonably necessary and proportionate for these purposes: 44 (a) Comply with federal, state, or local laws, rules, or regulations, 45 provided that no law enforcement agency or officer thereof shall access 46 personal data without a subpoena or a lawfully executed search warrant, 47 except for the attorney general for the purposes of enforcing this 48 article, except where otherwise provided specifically in federal law; 49 (b) Investigate, establish, exercise, prepare for, or defend legal 50 claims; 51 (c) Process personal data necessary to provide the services or goods 52 requested by a consumer; perform a contract to which the consumer is a 53 party; or take steps at the request of the consumer prior to entering 54 into a contract; 
 S. 8524 20 1 (d) Take immediate steps to protect the life or physical safety of the 2 consumer or of another natural person, and where the processing cannot 3 be manifestly based on another legal basis; 4 (e) Prevent, detect, protect against, or respond to security inci- 5 dents, identity theft, fraud, harassment, malicious or deceptive activ- 6 ities, or any illegal activity; preserve the integrity or security of 7 systems; or investigate, report, or prosecute those responsible for any 8 such action; 9 (f) Identify and repair technical errors that impair existing or 10 intended functionality; or 11 (g) Process business contact information, including a natural person's 12 name, position name or title, business telephone number, business 13 address, business electronic mail address, business fax number, or qual- 14 ifications and any other similar information about the natural person. 15 3. The obligations imposed on controllers or processors under this 16 article do not apply where compliance by the controller or processor 17 with this article would violate an evidentiary privilege under New York 18 law and do not prevent a controller or processor from providing personal 19 data concerning a consumer to a person covered by an evidentiary privi- 20 lege under New York law as part of a privileged communication. 21 4. A controller that receives a request pursuant to subdivisions four 22 through seven of section twelve hundred two of this article, or a 23 processor or third party to whom a controller communicates such a 24 request, may decline to fulfill the relevant part of such request if: 25 (a) the controller, processor, or third party is unable to verify the 26 request using commercially reasonable efforts, as described in paragraph 27 (c) of subdivision eight of section twelve hundred two of this article; 28 (b) complying with the request would be demonstrably impossible (for 29 purposes of this paragraph, the receipt of a large number of verified 30 requests, on its own, is not sufficient to render compliance with a 31 request demonstrably impossible); 32 (c) complying with the request would impair the privacy of another 33 individual or the rights of another to exercise free speech; or 34 (d) the personal data was created by a natural person other than the 35 consumer making the request and is being processed for the purpose of 36 facilitating interpersonal relationships or public discussion. 37 § 1206. Enforcement. 1. Whenever it appears to the attorney general, 38 either upon complaint or otherwise, that any person or persons has 39 engaged in or is about to engage in any of the acts or practices stated 40 to be unlawful under this article, the attorney general may bring an 41 action or special proceeding in the name and on behalf of the people of 42 the state of New York to enjoin any violation of this article, to obtain 43 restitution of any moneys or property obtained directly or indirectly by 44 any such violation, to obtain disgorgement of any profits obtained 45 directly or indirectly by any such violation, to obtain civil penalties 46 of not more than twenty thousand dollars per violation, and to obtain 47 any such other and further relief as the court may deem proper, includ- 48 ing preliminary relief. 49 (a) Any action or special proceeding brought by the attorney general 50 pursuant to this section must be commenced within six years. 51 (b) Each instance of unlawful processing counts as a separate 52 violation. Unlawful processing of the personal data of more than one 53 consumer counts as a separate violation as to each consumer. Each 54 provision of this article that is violated counts as a separate 55 violation. 
 S. 8524 21 1 (c) In assessing the amount of penalties, the court must consider any 2 one or more of the relevant circumstances presented by any of the 3 parties, including, but not limited to, the nature and seriousness of 4 the misconduct, the number of violations, the persistence of the miscon- 5 duct, the length of time over which the misconduct occurred, the will- 6 fulness of the violator's misconduct, and the violator's financial 7 condition. 8 2. In connection with any proposed action or special proceeding under 9 this section, the attorney general is authorized to take proof and make 10 a determination of the relevant facts, and to issue subpoenas in accord- 11 ance with the civil practice law and rules. The attorney general may 12 also require such other data and information as such attorney general 13 may deem relevant and may require written responses to questions under 14 oath. Such power of subpoena and examination shall not abate or termi- 15 nate by reason of any action or special proceeding brought by the attor- 16 ney general under this article. 17 3. Any person, within or outside the state, who the attorney general 18 believes may be in possession, custody, or control of any books, papers, 19 or other things, or may have information, relevant to acts or practices 20 stated to be unlawful in this article is subject to the service of a 21 subpoena issued by the attorney general pursuant to this section. 22 Service may be made in any manner that is authorized for service of a 23 subpoena or a summons by the state in which service is made. 24 4. (a) Failure to comply with a subpoena issued pursuant to this 25 section without reasonable cause tolls the applicable statutes of limi- 26 tations in any action or special proceeding brought by the attorney 27 general against the noncompliant person that arises out of the attorney 28 general's investigation. 29 (b) If a person fails to comply with a subpoena issued pursuant to 30 this section, the attorney general may move in the supreme court to 31 compel compliance. If the court finds that the subpoena was authorized, 32 it shall order compliance and may impose a civil penalty of up to one 33 thousand dollars per day of noncompliance. 34 (c) Such tolling and civil penalty shall be in addition to any other 35 penalties or remedies provided by law for noncompliance with a subpoena. 36 5. This section shall apply to all acts declared to be unlawful under 37 this article, whether or not subject to any other law of this state, and 38 shall not supersede, amend or repeal any other law of this state under 39 which the attorney general is authorized to take any action or conduct 40 any inquiry. 41 § 1207. Miscellaneous. 1. Preemption: This article preempts the laws, 42 ordinances, regulations, or the equivalent adopted by any local entity 43 regarding the processing, collection, transfer, disclosure, and sale of 44 consumers' personal data by a controller or processor subject to this 45 article. 46 2. Impact report: The attorney general shall issue a report evaluating 47 this article, its scope, any complaints from consumers or persons, the 48 liability and enforcement provisions of this article including, but not 49 limited to, the effectiveness of its efforts to enforce this article, 50 and any recommendations for changes to such provisions. The attorney 51 general shall submit the report to the governor, the temporary president 52 of the senate, the speaker of the assembly, and the appropriate commit- 53 tees of the legislature within two years of the effective date of this 54 section. 55 3. Regulatory authority: (a) The attorney general is hereby authorized 56 and empowered to adopt, promulgate, amend and rescind suitable rules and 
 S. 8524 22 1 regulations to carry out the provisions of this article, including rules 2 governing the form and content of any disclosures or communications 3 required by this article. 4 (b) The attorney general may request, and shall receive, data and 5 information from controllers conducting business in New York state, 6 other New York state government entities administering notice and 7 consent regimes, consumer protection and privacy advocates and research- 8 ers, internet standards setting bodies, such as the internet engineering 9 taskforce and the institute of electrical and electronics engineers, and 10 other relevant sources, to conduct studies to inform suitable rules and 11 regulations. The attorney general shall receive, upon request, data 12 from other New York state governmental entities. 13 4. Exercise of rights: Any consumer right set forth in this article 14 may be exercised at any time by the consumer who is the subject of the 15 data or by a parent or guardian authorized by law to take actions of 16 legal consequence on behalf of the consumer who is the subject of the 17 data. An agent authorized by a consumer may exercise the consumer rights 18 set forth in subdivisions four through seven of section twelve hundred 19 two of this article on the consumer's behalf. 20 § 4. Severability. If any provision of this act, or any application of 21 any provision of this act, is held to be invalid, that shall not affect 22 the validity or effectiveness of any other provision of this act, or of 23 any other application of any provision of this act, which can be given 24 effect without that provision or application; and to that end, the 25 provisions and applications of this act are severable. 26 § 5. This act shall take effect immediately; provided, however, that 27 sections 1201, 1202, 1203, 1205, 1206 and 1207 of the general business 28 law, as added by section three of this act, shall take effect two years 29 after it shall have become a law.