A 7718: Provides for remedies for trademark dilution; allows the court, in its discretion, to enter judgment for an amount of three times such profits and damages and/or reasonable attorneys' fees of the prevailing party.

  
  STATE OF NEW YORK ________________________________________________________________________ 7718 2025-2026 Regular Sessions  IN ASSEMBLY April 8, 2025 ___________ Introduced by M. of A. VANEL -- read once and referred to the Committee on Economic Development AN ACT to amend the general business law, in relation to remedies for dilution The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. Section 360-l of the general business law, as added by 2 chapter 319 of the laws of 1996, is amended to read as follows: 3 § 360-l. Injury to business reputation; dilution. Likelihood of injury 4 to business reputation or of dilution of the distinctive quality of a 5 mark or trade name shall be a ground for injunctive relief in cases of 6 infringement of a mark registered or not registered or in cases of 7 unfair competition, notwithstanding the absence of competition between 8 the parties or the absence of confusion as to the source of goods or 9 services. The court, in its discretion, may enter judgment for an amount 10 three times such profits and damages and/or reasonable attorneys' fees 11 of the prevailing party. 12 § 2. This act shall take effect immediately. EXPLANATION--Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD10009-01-5