Senate BillChaptered/SignedBusiness and Professions
SB 576: Video streaming services: commercial advertisements.
What SB 576 does, verified December 6, 2025
A new law will regulate video streaming services in the state. It will require video streaming services to ensure that commercial advertisements do not have louder audio than the video content they accompany. This means that if a video has a loud music or voiceover, the accompanying commercial should not have an even louder audio. The law aims to preserve and regulate competition, prohibit unfair trade practices, and regulate advertising. The law will take effect on July 1, 2026.
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Last action: Chaptered by Secretary of State. Chapter 336, Statutes of 2025. (2025-10-06)Alert me
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| Oct. 06, 2025 | Chaptered by Secretary of State. Chapter 336, Statutes of 2025. |
| Oct. 06, 2025 | Approved by the Governor. |
| Sep. 22, 2025 | Enrolled and presented to the Governor at 11 a.m. |
| Sep. 10, 2025 | Assembly amendments concurred in. (Ayes 40. Noes 0. Page 2828.) Ordered to engrossing and enrolling. |
| Sep. 04, 2025 | Read third time. Passed. (Ayes 71. Noes 0. Page 2928.) Ordered to the Senate. |
Latest bill textChaptered version, October 6, 2025 · 391 words
Senate Bill No. 576
CHAPTER 336
An act to add Chapter 27.3 (commencing with Section 22775) to Division 8 of the Business and Professions Code, relating to video streaming.
[ Approved by Governor October 06, 2025. Filed with Secretary of State October 06, 2025. ]
LEGISLATIVE COUNSEL'S DIGEST
SB 576, Umberg. Video streaming services: commercial advertisements.
Existing law regulates various businesses to, among other things, preserve and regulate competition, prohibit unfair trade practices, and regulate advertising.
Existing federal law requires the Federal Communications Commission to develop regulations that require commercials to have the same average volume as the programs they accompany. The federal regulations apply to television broadcast stations, cable operators, and other multichannel video programming distributors.
This bill would prohibit, on and after July 1, 2026, a video streaming service, as defined, that serves consumers in the state from transmitting the audio of commercial advertisements louder than the video content the advertisements accompany, as specified. The bill would state that it does not create a private right of action.
The people of the State of California do enact as follows:
SECTION 1.
Chapter 27.3 (commencing with Section 22775) is added to Division 8 of the Business and Professions Code, to read:CHAPTER 27.3. Video Streaming Services
22775.
For purposes of this chapter, the following definitions apply:(a) “Video programming” has the same meaning as defined in Section 613(h) of Title 47 of the United States Code.
(b) (1) “Video streaming service” means an entity that makes available directly to the consumer, through a distribution method that uses internet protocol, either of the following:
(A) Video programming.
(B) Video content the entity makes available for users to view.
(2) “Video streaming service” does not include a television broadcast station, cable operator, or other multichannel video programing distributor, or an entity that serves video programming or video content without commercial advertisements.
22776.
On and after July 1, 2026, a video streaming service that serves consumers residing in the state shall not transmit the audio of commercial advertisements louder than the video content the advertisements accompany, consistent with the regulations adopted by the Federal Communications Commission pursuant to the Commercial Advertisement Loudness Mitigation (CALM) Act (Public Law 111-311) for television broadcast stations, cable operators, and other multichannel video programming distributors.22777.
This chapter does not create a private right of action.Text of SB 576 as chaptered, from the official record. Connect Plus keeps every version and highlights what changed.Compare versions