Senate BillPassed both housesBusiness and Professions
SB 96: Streaming services: commercial advertisements.
What SB 96 does, verified September 7, 2026
<p>This bill aims to amend existing laws regarding video streaming services. Currently, video streaming services in the state are prohibited from transmitting the audio of commercial advertisements louder than the video content they accompany. The bill would extend this prohibition to additional types of services, including social media video services, music streaming services, and podcast streaming services.</p>
Bill journey
✓IntroducedComplete
✓In CommitteeComplete
✓First Chamber FloorComplete
✓Second ChamberComplete
5GovernorCurrent
6ChapteredPending
Last action: Enrolled and presented to the Governor at 3 p.m. (2026-09-02)Alert me
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Full contact details, staff, and committees with Connect, $15/moUnlockRecent actions23 total · showing 5
| Sep. 02, 2026 | Enrolled and presented to the Governor at 3 p.m. |
| Aug. 27, 2026 | Assembly amendments concurred in. (Ayes 39. Noes 0.) Ordered to engrossing and enrolling. |
| Aug. 25, 2026 | Ordered to special consent calendar. |
| Aug. 06, 2026 | Read third time. Passed. (Ayes 71. Noes 0. Page 6086.) Ordered to the Senate. |
| Aug. 06, 2026 | In Senate. Concurrence in Assembly amendments pending. |
Latest bill textEnrolled version, August 30, 2026 · 431 words
| Enrolled August 30, 2026 |
| Passed IN Senate August 27, 2026 |
| Passed IN Assembly August 06, 2026 |
| Amended IN Assembly June 26, 2026 |
| Amended IN Assembly June 24, 2026 |
| Amended IN Senate January 05, 2026 |
CALIFORNIA LEGISLATURE— 2025–2026 REGULAR SESSION
Senate Bill
No. 96
| Introduced by Senator Umberg |
January 23, 2025 |
An act to amend Sections 22775 and 22776 of, and to amend the heading of Chapter 27.3 (commencing with Section 22775) of Division 8 of, the Business and Professions Code, relating to streaming services.
LEGISLATIVE COUNSEL'S DIGEST
SB 96, Umberg. Streaming services: commercial advertisements.
Existing law prohibits a video streaming service, as defined, that serves consumers in the state from transmitting the audio of commercial advertisements louder than the video content the advertisements accompany, as specified.
This bill would clarify that video streaming service includes a user-generated video streaming service, and would additionally prohibit a music streaming service or podcast streaming service that serves consumers in the state from transmitting the audio of commercial advertisements louder than the content the advertisements accompany.
The people of the State of California do enact as follows:
SECTION 1.
The heading of Chapter 27.3 (commencing with Section 22775) of Division 8 of the Business and Professions Code is amended to read:CHAPTER 27.3. Streaming Services
SEC. 2.
Section 22775 of the Business and Professions Code is amended to read:22775.
For purposes of this chapter, all of the following definitions apply:(a) “Video programming” has the same meaning as defined in Section 613(h) of Title 47 of the United States Code.
(b) (1) “Video streaming service” means an entity that makes available directly to the consumer, through a distribution method that uses internet protocol, either of the following:
(A) Video programming.
(B) Video content the entity makes available for users to view.
(2) “Video streaming service” includes a user-generated video streaming service.
(3) “Video streaming service” does not include a television broadcast station, cable operator, or other multichannel video programing distributor, or an entity that serves video programming or video content without commercial advertisements.
SEC. 3.
Section 22776 of the Business and Professions Code is amended to read:22776.
On and after January 1, 2027, a music streaming service, podcast streaming service, or video streaming service that serves consumers residing in the state shall not transmit the audio of commercial advertisements louder than the content the advertisements accompany, consistent with the regulations adopted by the Federal Communications Commission pursuant to the Commercial Advertisement Loudness Mitigation (CALM) Act (Public Law 111-311) for television broadcast stations, cable operators, and other multichannel video programming distributors.Text of SB 96 as enrolled, from the official record. Connect Plus keeps every version and highlights what changed.Compare versions