SB 96: Streaming services: commercial advertisements.
What SB 96 does, verified September 30, 2026
<p>This bill aims to amend existing laws regarding video streaming services. Currently, video streaming services in the state are prohibited from transmitting the audio of commercial advertisements louder than the video content they accompany. The bill would extend this prohibition to additional types of services, including social media video services, music streaming services, and podcast streaming services.</p>
Bill journey
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6ChapteredCurrent
Last action: Chaptered by Secretary of State. Chapter 735, Statutes of 2026. (2026-09-28)Alert me
Quick answers about SB 96
- What is the current status of SB 96?
- As of September 30, 2026, SB 96 is recorded as "Chaptered/Signed": it has been signed by the Governor and chaptered into law. The last recorded action, on September 28, 2026, was "Chaptered by Secretary of State. Chapter 735, Statutes of 2026".
- Did SB 96 pass?
- Yes. SB 96 passed both houses and was signed into law (last action September 28, 2026). Most California bills signed in a given year take effect on January 1 of the following year, unless the bill carries an urgency clause or sets its own operative date.
- Who wrote SB 96, and where is it now?
- SB 96 was authored by Sen. Thomas Umberg. It is filed under Business and Professions, alongside 362 other California Business and Professions bills this session.
Author and sponsors
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| Sep. 28, 2026 | Chaptered by Secretary of State. Chapter 735, Statutes of 2026. |
| Sep. 28, 2026 | Approved by the Governor. |
| Sep. 02, 2026 | Enrolled and presented to the Governor at 3 p.m. |
| Aug. 27, 2026 | Assembly amendments concurred in. (Ayes 39. Noes 0.) Ordered to engrossing and enrolling. |
| Aug. 25, 2026 | Ordered to special consent calendar. |
Latest bill textChaptered version, September 28, 2026 · 403 words
Senate Bill No. 96
CHAPTER 735
An act to amend Sections 22775 and 22776 of, and to amend the heading of Chapter 27.3 (commencing with Section 22775) of Division 8 of, the Business and Professions Code, relating to streaming services.
[ Approved by Governor September 28, 2026. Filed with Secretary of State September 28, 2026. ]
LEGISLATIVE COUNSEL'S DIGEST
SB 96, Umberg. Streaming services: commercial advertisements.
Existing law prohibits a video streaming service, as defined, that serves consumers in the state from transmitting the audio of commercial advertisements louder than the video content the advertisements accompany, as specified.
This bill would clarify that video streaming service includes a user-generated video streaming service, and would additionally prohibit a music streaming service or podcast streaming service that serves consumers in the state from transmitting the audio of commercial advertisements louder than the content the advertisements accompany.
The people of the State of California do enact as follows:
SECTION 1.
The heading of Chapter 27.3 (commencing with Section 22775) of Division 8 of the Business and Professions Code is amended to read:CHAPTER 27.3. Streaming Services
SEC. 2.
Section 22775 of the Business and Professions Code is amended to read:22775.
For purposes of this chapter, all of the following definitions apply:(a) “Video programming” has the same meaning as defined in Section 613(h) of Title 47 of the United States Code.
(b) (1) “Video streaming service” means an entity that makes available directly to the consumer, through a distribution method that uses internet protocol, either of the following:
(A) Video programming.
(B) Video content the entity makes available for users to view.
(2) “Video streaming service” includes a user-generated video streaming service.
(3) “Video streaming service” does not include a television broadcast station, cable operator, or other multichannel video programing distributor, or an entity that serves video programming or video content without commercial advertisements.
SEC. 3.
Section 22776 of the Business and Professions Code is amended to read:22776.
On and after January 1, 2027, a music streaming service, podcast streaming service, or video streaming service that serves consumers residing in the state shall not transmit the audio of commercial advertisements louder than the content the advertisements accompany, consistent with the regulations adopted by the Federal Communications Commission pursuant to the Commercial Advertisement Loudness Mitigation (CALM) Act (Public Law 111-311) for television broadcast stations, cable operators, and other multichannel video programming distributors.Text of SB 96 as chaptered, from the official record. Connect Plus keeps every version and highlights what changed.Compare versions